Our client is a clinical testing lab servicing physicians’ offices with concentrations in the focused markets of esoteric testing, oncology and genetics. Their marketing strategy needed:
-Design and implemention of a system to process orders, warehouse, pack and ship marketing collateral, and track collateral use by individual reps
-Direct mail capabilities from list management, design, print and mail complete campaigns
-A supplier who could help with design and production of all collateral (Mailings, Marketing collateral, Business forms etc…)
-Trade show display handling including warehousing display units, triage of returned displays and collateral items, kit, pack and ship trade show modules.
On-Demand completed an extensive workflow assessment of the existing process in place with the client. After assessing the current situation, On-Demand then met with the business process owners to capture what the ideal system would look like. By customizing On-Demand’s base Warehouse Management System, we created an on-line management system that allows for visual identification of all available items. Full administrative control of item set-up, inventory and ordering parameters made possible via user-id security.
To facilitate the easy reordering of supplies by the independent agents, On-Demand deployed its Marketing On-Demand Storefront which is part of the EVPOD Suite of web components for the client. The system includes a “public” website that agents securely access specific to their signon characteristics and allows them to order replenishment stock. An administrative system was provided to the Clients’ Business Owners so they can monitor and manage all of the inventory usage.
An integral part of the order management system is Print-On-Demand (POD) fulfillment capability built into the order processing system. Previews of items are displayed within the order processing system for verification by the ordering agent. Ordering POD items is integrated with the selection of all other collateral. POD items requested are printed and shipped along with any other items selected by the field agent. There is no need to preprint and warehouse these items, saving space and money and reducing waste on items that are updated frequently or have limited-time period applicability.
On-Demand has delivered a fully-integrated order processing, warehousing and printing solution handling multiple business units’ marketing collateral, saving space, time and money for our client.